How Website Design Can Boost Client Conversion In 2018

Till today we have focused on the “Inner” parts of the website for conversion optimization and hardly devote time & resources to enhance the design aspects. The current post in pinpointing towards some of the vital web design aspects to remain competitive and trendy in 2018 and beyond.

 How Website Design Can Boost Client Conversion In 2018

The client conversion is one of the prime goals of most of the websites and web applications aiming to do the business online. Therefore, conversion optimization strategy believes to be a significant parameter to the success of the online venture.

Unfortunately, most of the web designers, particularly e-commerce web designers focusing much on the inner part of the buying process such as shopping process, sales funnel, and checkout process. They miss out the vital parts of attracting visitors, engaging them, and retaining them to go ahead to conversion funnel like initial processes.

To introduce these all prime functions, website design is at the core. Exploring website design can lead us to find how we can boost the conversion rate for the website end-users and based on it the client conversion for the website design company!

Let’s get insights.

Be Simple with Minimal in 2018

Have you ever meet a thorough professional personality? He or she will talk about only essential subjects straightforwardly. Language and tone would be the simplest, so anyone can comprehend it. The conversation would be the shortest and describe your expected things quickly to give whatever you expect from them.

Don’t you think that you should introduce the same characteristics in your professional design for a website for the profession of your clients? It is the concept working behind minimalistic designing approaches in website designer community.

Only essential elements with unclutter design and enough white space to avoid user experience distractions. The flat design concept is good but seems more practical when a touch of Material Design occurs.

Thus, attractive doesn’t mean fancy, but functional.

Design Your Website to Be Responsive

A survey on E-commerce by Adobe in 2016-17 has revealed that shoppers use smartphones or tablets to find the shopping site they intended for it. Surf the products and add to the shopping cart. But else! A few percentages of those shoppers accomplish checkout and payment processes on the handheld devices.

Why? They feel more comfortable and secure with desktops or laptops like big sisters (Devices) and switch the devices to finish their shopping.

Another thing is Google, and other search engines have made mobile-friendly web design as a prime need for the top ranking.

Considering both examples, we can conclude that responsive web design is a complete solution to meet the device preferences of the modern website users if developed carefully and using the latest UX design principles.

Speed up Your Site by Loading the Page at Multi-Step

Despite the advent of performance optimization technologies and a drastic reduction in page loading time, web visitors are becoming more and more impatience and ready to leave the site if any significant delay occurs.

There are many ways to indicate that loading is taking place like running loading animation, loading icon, loading progress bar, and skeleton screen loading. Out of this option, use of skeleton screen layout is an excellent choice at human psychology point of view.

Apparently fast loading will retain the more customers and help in improvement of conversion rate.

Use Chatbot to Assist Potential Customers in 2018

When users explore your websites, they often need help to get some kinds of guidance or answers to their queries. However, most of the websites are providing multiple ways of contact the owner/webmaster or support team like email, instant messenger, live chat, VOIP, and a phone call.

Out of many options live chat is a handy and quick way to get the person or response at another end. Fortunately, with the integration of Artificial Intelligence live chat behave like humans and automatically answer the most of the queries without any need of human support staff.

It reduces the burden on the support team and also improves the satisfaction rate of the visitors who use Chatbot like intelligent integration.

Include Value Based Offers at Exit

You may have noticed that many first time visitors arrive on the site and make a long journey by exploring various pages or products. Often they tend to leave the site without converting, and you miss the conversion.

If you are running a brick store and feel that a customer is about to running away without indicating any reason, you may have a trick to stop them leaving and converting. That trick is offering a value-based offer.

That offer may consist of a freebie, free shipping, or a discount on their choice of valuable items. The same is possible online because you have some products with high price tags and scripts placed on those product pages can trigger the popup with exit offer when a real and honest visitors is nearly leaving the page by clicking close or exit button in their browsers.

It may tempt those customers to come back and accomplish the buying process.

Use Videos to Persuade Your Customers in 2018

With the advancements in video embedding technologies and decent support by YouTube like social channels, multimedia integration is a craze among the website owners and web developers alike.

However, simply uploading or embedding introductory video is hardly helping in conversion, so you need to persuading video with humans/real customers applauding your products or services and also highlighting your distinct features and functions.

Such persuading videos become a social proof for your social media campaign and bring more traffic too.

Use Subtle but Rich Animations

If the web community believes the power of an image is hundred times more than texts, and videos are thousands of times, the rich animations are not less than videos. It is a fact that we cannot produce videos for all needs and it is rich animations, which are capable of filling the gap.

Cinemagraphs is another smart way to captivate the attention of busy visitors and compel them to go ahead on conversion funnel. Cinematograph is also useful in paid social ads like on Facebook to increase CTR and finally conversion.

Apart from the big animations like Cinemagraphs, some subtle but intelligently designed animations on CTA elements like buttons, icons, and image backgrounds are new trends to explore. It not only attracts the attention but proves intuitive to guide or compels the users to take intended actions.

Add Context to CTA

As we have discussed earlier, the subtle animation makes CTA elements live and more effective. However, it may not be able to deliver conversion message effectively. You need to write some texts in the context of the CTA as the relevant message.

If your CTA is to solve a particular problem of the visitor, you must deliver the message in writing fist and place the CTA afterward.

For instance,


Increase Average Order Value (AOV)

I cannot say about websites or web portal for other niches, but ecommerce marketers are always looking for the increase in Average Order Value (AOV) by implementing various techniques and tactics.

Among those, offering allied major/minor products, similar products, discounts, coupons, and voucher-like marketing incentive to encourage more buying within a single effort and a shopping cart checkout process.

According to market such upsells increases revenues by 10-30% and a number of repeat customers.

Remove Sliders & Carousels

Sliders and carousels are working nice on desktops like big screens and help in enhancement of overall appearance and some in conversion. Unfortunately, for mobile users, those prove non-functional and distracting.

Mobile users feel ease in scrolling rather than swipe. Therefore, a mobile-friendly hero image with a single but effective message with head and sub-headline prove more effective in conversion than scattered messages on carousels.

Card Layout for Effective Navigation

The card layout is an ideal choice for mobile browsing because it is the most suitable design for the crunch of screen real estate. You can place texts, images, or videos in the discrete containers. The scrolling eases the navigation and cut the length of the user journey considerably.

Write Content that Converts in 2018,

Images and videos alone are not adequate to convert the user, but it is the texts in right combination and contexts enable users to grasp the ideas or messages behind the other multimedia content.

You must concisely write copy, and intuitive to grab the attention of users as well as leads them to conversion funnel. At SEO point of view adding your business keywords naturally as well as optimize the copy with headings, sub-headings, and styling for aesthetic look-n-feel.


Most of the website owners or marketers spend a big portion of their marketing budget on bringing visitors on the site, but a very few on engagement and retention of those customers through improving designing aspects of the website and conversion funnel.

If you are a forward-thinking business or an ecommerce and looking right guidance on conversion optimization using website designing trends of 2018, believe the Perception System is an ideal choice for it because website designers have gained big applauds from the global clients with a high rate of satisfaction and revenue.

Would you like to be a part of our satisfied customer community?

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