One cannot argue the fact that M-commerce is at its peak these days. According to Statista, there are no less than 2.3 Billion smartphone users across the globe today. Smartphones are becoming addictive day by day.
As the rate of internet surfing is increasing through mobile devices day by day, a lot of companies have started investing in the mobile commerce industry. If you are seeking to expand your arms into M-commerce industry, there are numerous platforms available like Magento, WooCommerce, Joomla and so on which you can use to build your eCommerce store. Among all these, most of the e-commerce businesses prefer Magento 2 when it comes to eCommerce website development for numerous good reasons.
How do the facts stack up?
- As per the e-commerce stats, 19,336 business websites today use Magento2
- Retail apps capture 42% of mobile revenue for the top 500 retailers
- According to the statistics, In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.
- Worldwide mobile commerce revenues amounted to 96.34 billion U.S. dollars in 2015 and are set to surpass 693 billion U.S. dollars in 2019.
Here are some from many great reasons for you to consider Magento 2 for Mobile store:
Great and Enhanced M2 Admin Panel:
User-friendliness is the most important aspect when it comes to the admin panel. No one likes to mess up with things that are too complicated to get accustomed with. People like user interface which is simple to use. When it comes to Magento 2, it has an enhanced admin panel which makes it very easy for admins to manage the website.
Maximize Your Sales:
Mobile phones are where most sales are coming from these days. According to research, buyers are 51% more likely to buy things from an online retailer having a fully optimized mobile-friendly website. Gone are the days when people had their time to open their laptops and desktops and go looking for your business online. The first thing people turn to for help is their mobile phone.
Consequently, to increase their conversions, website owners should update their websites for different mobiles screen to ensure uninterrupted browsing and purchase experience. Magento 2 can help you build a mobile app which will help you to boost conversations and maximize your overall sales.
Do All From Your Mobile:
Magento 2 comes packed with all the amazing features which would help you run your business efficiently. Its open source version itself has pretty much everything you need to jump start your online venture. Here’s what you can expect right out of the box:
- Catalog management features
- SEO functionality
- Marketing/promotions suite
- Order management (invoicing, etc.)
- Site management (CMS functionality, etc.)
So when your website is built with Magento 2, you can you can manage all your Magento Websites and its functionalities right from your mobile using an admin extension in your eCommerce store. This simply means, you will be able to manage all your websites right from your mobile.
Be Google Friendly:
As per the Google algorithm announced in April 2015, Google gives more preference to mobile-friendly websites in its search engine search results. Moreover, it also penalizes and lowers the ranking of those websites that are not easy to use on mobile.
When it comes to Magento 2, you don’t need to worry about creating a different version of your website for mobile devices. A website created with Magento 2, is responsive for any device. Gone are the days when you had to create different versions of your website for diversified devices. When you develop your website in Magento 2, you can target both eCommerce & M-Commerce markets — all at once.
This is the most critical step in an eCommerce mobile app. No one likes abandoned carts. It is neither a good experience for your customers nor for you. If the checkout process in your store is complex — you will have an increasing number of abandoned arts. And this process becomes quite prolonged and time-consuming if it happens through desktops. Magento 2 platform provides easy and safe checkout for your e-commerce website. And when people can buy on their fingertips in a short span of time, it is sure to boost the traffic on your e-store.
Advanced and Reliable Caching Capabilities!
Caching is a factor that serves as a reliable performance parameter for websites, specifically for mobile websites because of the aspect of the unpredictability of mobile connectivity. Magento 2 has reliable caching capabilities and supports Varnish Full Cache, which is very easy to configure and helps the developers to enhance the performance of websites despite the connectivity issues they come across.
Awesome Marketing Features:
Magento 2 comes jam-packed with advanced marketing features like:
- Customer Segmentation
- Optimized Product Category Pages
- Visual Merchandising
- Creating Wishlist
- Sharing an Email
- Drag and Drop Functionality
And a lot more with the help of which you can take your Magento Store to the next level. It also enhances the overall visibility of the website.
It is User-Friendly:
No one likes to deal with the complex stuff that makes them feel stupid. Magento 2, makes the user interaction friendly and simple to get accustomed with. If your user finds it difficult to navigate through your mobile store — he won’t ever return. Which means, you lost your customer!
With Magento 2, things are quite simpler. Magento 2 comes with its own default themes, but you can also install external third-party themes or get an all-new theme developed as per your imagination. The structure will be such that your customers are easily able to search the product, add it to cart and perform the checkout without any hassle.
Final words, focusing on m-commerce is very important for e-commerce business. And Magento 2 is indeed the best choice for mobile commerce for all the reasons it has leverage over Magento 1. Reason being, It is user-friendly, fully optimized, comes with much-improved scalability, flexible usability and is extremely productive. With a fully functioning Magento 2 website development for desktop and mobile devices will invite more customers — and help you maximize your overall business.